Bruno Nakano

WWF just*

Packaging designed to eliminate packaging

Everyday we buy millions of household products that are essentially chemicals in plastic bottles. And every one of them puts more pressure on our already fragile environment.

So we got rid of the plastic and the chemicals by creating a range of natural, alternative products for WWF called just*. Each was 100% natural and packaged using recyclable and biodegradable materials.

Using packaging to change perception our product design reflected the simple, natural and organic nature of our idea and educated people on how to make the switch to a more sustainable alternative.

Click here to read the One Show’s article about just*.

Recognitions

The Directory Big Won Rankings 2015 9th Design Campaign Worldwide, 11th Integrated Campaign Worldwide One Show Green Pencil, 1 silver, 2 finalists D&AD Impact Wood Pencil London International Awards 1 gold, 3 bronze, 2 finalists Art Directors Club 1 bronze NY Festivals 6 finalists Epica Awards 1 silver, 1 bronze Andy Awards 2 golds, 1 silver Spikes Asia 1 silver (integrated), 1 bronze (design), 4 finalists (media, design, digital, outdoor) Cannes 7 shortlists (Product Design, Design, Cyber) AWARD Awards 1 gold, 7 silver, 2 bronze, 1 finalist YoungGuns Awards 1 silver, 1 bronze AdFest Asia/Pacific 1 gold (Best Integrated Design Campaign), 2 silver, 3 bronze, 2 finalist GPC Leo Burnett 8 ball, 5 7+ Mumbrella Australia Top 5 Pro-Bono Campaign of the Year

Credits

Andy Dilallo, Vince Lagana, Grant Mcaloon, Bjoern Ingenleuf, Cassie Collin, Edward Copestick, Keong Seet, Pim Van Nunen

Integrated Campaign

Art Direction, Visual Design

Case Study

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